The development and learning perspective

Developing human resources, raising their efficiency and capabilities, empowering them, and creating a stimulating work environment that supports a culture of creativity and innovation.  

The Internal Operations perspective

Raising the efficiency of institutional performance and sustain the obtaining excellence certificates from local and international bodies.

The Customers and the Stakeholders perspective

Meeting the stockholders need to generate electricity in accordance with mutual agreements by using conventional and renewable energy resources.   

The Financial Axis

Achieving the annual estimated operating profits.